CAIRO, October 31st 2018 – The United Nations Sustainable Development Goals (SDG) Action Campaign in Egypt held a workshop for 39 university students selected as Advocates for promoting the MY World 2030 Survey (www.myworld2030.org) in Egypt. The survey is designed to enable citizens to identify and voice their opinion on the SDGs that are a priority to them. The Advocates’ target is to engage with their communities to introduce the survey and encourage participants to vote. Briefing sessions were held last week at three different universities and the selected group is the first to join a network of youth in Egypt committed to raising awareness and calling for action on SDGs.
United Nations (UN) Resident Coordinator Richard Dictus addressed the students saying “the SDGs are going to be defining for your generation. The change starts with you and groups like yourself across the world communicating the importance of little changes in our way of life”. He added that technology and social media have made knowledge and information about development issues readily available and stressed “the kind of opportunities and possibilities that [the youth] have now, are unprecedented and are critical for the survival of humankind.”
An interactive session on communications and digital media campaigns strategy followed, led by Jean El Alam, Deputy Director of the UN Information Centre in Cairo followed. The session tackled how to successfully develop a communication campaign over social media to encourage people to take the MY World 2030 Survey.
Egypt currently has a low number of survey responders, with approximately 300 votes only, however, more than 75% of responders have indicated that Quality Education remains an immediate concern. Accordingly, a session was held on the status of education in Egypt by Manar Ahmed, UN Children’s Fund (UNICEF) Education Specialist. The session included an introduction to the current reforms to education in Egypt, led by the Ministry of Education, through namely the Education 2.0 Programme. Ms. Manar outlined that “education is a social movement” and that education is at the core of the well-being of any society highlighting the importance of quality, inclusive and equitable education.
The Youth Advocates provided positive feedback to the day, saying that they are now more familiar with development efforts that Egypt and partners are making. Taking this knowledge forward, the Youth Advocates will now carry out the assignment of increasing the number of MY World 2030 survey votes, while simultaneously raising awareness on the SDGs.
For more information, contact:
Roqaya Dhaif: firstname.lastname@example.org
Nourhan Abdelaziz: email@example.com